Media Planning and Buying Project

In my last semester at Chapman University I took a media planning and buying course that highlighted the use of SRDS and other media planning programs. We were asked to create a new food item for a fast food company as well as a media plan. My team chose Taco Bell.

We created a S.W.O.T analysis, S.O.V and S.O.M analysis, a marketing strategy and promotional strategy with the use of television, radio, outdoor and internet marketing. Click the photo to view my project!

If you have any questions about the project, please contact me.